Ammonia-Free Hair Color: Discover Italian Earthia Color and Its Unique Formula
Can you achieve rich, beautiful hair color and gray coverage while choosing a formula that takes a different approach from traditional hair dyes?
If you are someone who reads the ingredients before choosing a hair color, you have probably come across terms such as ammonia-free, vegan formula, natural ingredients, and no added PPD.
But what do these claims actually mean? And can they all be found in a permanent professional hair color?
This is where Earthia Color by BBCOS Hair Pro stands out.
Made in Italy, Earthia Color is a permanent professional hair color created not only with the final shade in mind, but also with a distinctive formula featuring NATHUE COMPLEX and natural and fermented ingredients.
Why Are More People Choosing Ammonia-Free Hair Color?
The way we choose hair products has changed.
In the past, the first question might have simply been:
“Which shade do I want?”
Today, many people ask additional questions:
What does the formula contain? Is it ammonia-free? What am I applying to my hair and scalp? Can I achieve beautiful color while choosing a more thoughtfully developed formula?
This growing awareness is one of the reasons ammonia-free hair color has become increasingly popular among those looking to change their hair color or cover gray hair.
Earthia Color: More Than Just Hair Color
Earthia Color is a permanent hair color by the Italian professional hair brand BBCOS Hair Pro, and it is made in Italy.
According to the product information, some of its key features include:
- Ammonia-free
- No added resorcinol
- No added PPD
- Vegan formula
- Formulated with natural and fermented ingredients through NATHUE COMPLEX
- Designed to provide up to 100% gray hair coverage
- Dermatologically tested and nickel tested, according to the brand
And this is where the real story behind Earthia Color begins.
What Is NATHUE COMPLEX?
The words NATHUE COMPLEX printed on every Earthia Color package represent an important part of the formula.
According to the brand, LAB37 laboratories developed NATHUE COMPLEX using substances derived from the earth and processed through fermentation and enzymatic bioliquefaction to help preserve their properties.
The complex includes several notable ingredients.
Phytokeratin from Hemp & Rice
NATHUE COMPLEX contains phytokeratin derived from hemp and rice.
According to the product information, these plant-derived proteins are included as part of a formula developed to support the hair during the coloring service.
Chlorella Vulgaris Microalgae
Chlorella Vulgaris is a green freshwater microalgae naturally rich in nutrients and is another active ingredient found within NATHUE COMPLEX.
Lupinus Albus – White Lupine
White lupine is also included in the complex, working alongside the other selected ingredients that make up NATHUE COMPLEX.
Together, these ingredients reflect a philosophy that goes beyond simply changing the color of the hair.
With Earthia Color, the formula itself becomes part of the color choice.
Is Earthia Color Vegan?
According to the product information, Earthia Color features a Vegan Formula, and the brand also states that the product is not tested on animals.
The brand’s materials also state that the naturalness index of NATHUE COMPLEX is 90%, as calculated by LAB37 laboratories based on the percentage of ingredients obtained from raw materials of natural origin.
There is an important distinction here:
A Vegan Formula does not mean that the entire hair color is made from 100% plants.
Likewise, the stated 90% naturalness index refers specifically to NATHUE COMPLEX, rather than meaning that the entire Earthia Color formula is 90% natural.
Understanding this difference helps you make a more informed choice instead of relying only on the claims printed on the packaging.
What About Gray Hair Coverage?
For many people, hair coloring is not simply about changing their look.
Covering gray hair can be just as important.
According to Earthia Color’s product information, the color system is designed to provide up to 100% gray hair coverage when the appropriate shade and coloring method are used.
This makes Earthia Color particularly interesting for anyone looking for a combination of:
Permanent hair color + ammonia-free formula + gray hair coverage.
Intense Color Without Compromising the Concept
One of the most interesting aspects of Earthia Color is that its focus on the formula does not mean color performance has been forgotten.
According to the brand, its coloring system is designed to deliver intense shades, excellent color saturation, brightness, and lasting color performance.
In other words, choosing a formula with a different approach does not mean settling for dull or understated color.
Before Choosing Your Earthia Color Shade…
Here is one of the most important things to remember:
Never choose a hair color based on the shade photo alone.
The final result can vary depending on several factors, including:
- Your current hair color
- Whether your hair is natural or previously colored
- The percentage of gray hair
- Previous bleaching or lightening treatments
- Your desired final shade
- The condition of your hair before coloring
The same shade can therefore look different from one person to another.
If this is your first time coloring your hair, or your hair has previously been dyed or lightened, choosing the right shade and coloring method is just as important as choosing the color itself.
Who Might Choose Earthia Color?
Earthia Color may be worth considering if you are looking for a professional Italian permanent hair color without ammonia and care about the formula just as much as the final shade.
It may be particularly appealing if you are looking to combine gray hair coverage, a wide selection of shades, and a vegan formula that is ammonia-free with no added PPD or resorcinol.
Because choosing a new hair color does not have to begin with only one question:
“Which shade do I like?”
Perhaps a better question is:
“Which hair color formula do I want to use on my hair?”
And that is where Earthia Color introduces a different Italian approach:
A color you choose for its beauty. A formula you choose because the details matter.
Discover Earthia Color Shades
Whether you are ready for a completely new look or searching for an ammonia-free option for gray hair coverage, explore the Earthia Color shades available at Albalad Dreams Beauty and find the shade that suits your desired result.
Because beautiful color begins with choosing the right hair color.
